Incorporated in November of 2006, BOOMj set out to create a community for Baby Boomers and the 35 and over market that engages users, forges relationships and caters to the retail needs of this consumer savvy group. We began by identifying who the Baby Boomers are and what they want and  need, with the aim of creating an online community that mimics Boomers’ real life social activities by connecting individuals through shared interests, passions and needs. We built the first and only niche portal, social network, and e-commerce destination for this highly sought after demographic and in the process have redefined the online social network space.

A year and a half later, we are proud to report on the success of our innovative model. BOOMj has grown from a mere concept to the leading social network for the Baby Boomer and over 35 market. In just the first fiscal quarter of 2008, we had over 2.2 million unique visitors, 5 million page views, generated record sales of approximately $1.3 million, and surpassed our main competitor, the venture backed Eons.com, as the leader in our space.

Our swift progress is noteworthy considering how far we’ve come with a relatively modest amount of capital. We attribute this to a strong organization, an innovative business model and a seasoned management team supported by a select group of dedicated and talented individuals. We believe that by delivering superior and compelling products and services, we will continue to grow our membership base and maximize revenue.

Recently, there have been several pertinent social network acquisitions and investments in the headlines. Fox Interactive Media purchased Myspace for $580 million in 2005 and the social network giant is currently estimated at a $10 billion valuation. Microsoft invested $250 million into Facebook in February of 2008, placing the online community at a $15 billion Valuation. Additionally in March of 2008, Bebo was acquired by AOL for $850 million. In June of 2008 LinkedIn raised $53 Million giving the company a valuation of slightly over $1 billion. As social networks are continuing to roll-up into larger companies, we see great potential for BOOMj. Our plan, congruous with market trends, is to maximize stakeholder value.

Boomers are not typically “joiner” or “follower” types. We’ve consciously worked to attract and retain this individualistic demographic by providing engaging high quality content, functionality and incentives for loyalty. Our highlights include developing verticals that address Boomer interests; creating the Experts Network of leading, authors, bloggers and niche portals to provide best of breed content; starting a Groups Network made up of real world membership organizations and affinity groups that both provide targeted content and expand our member base. 

By offering brand name products at highly competitive prices, we’re able to drive membership through e-commerce. Boomers come across the BOOMj store looking for good deals and at checkout are offered rewards points for becoming members. We then continue to offer rewards points for a host of online social and e-commerce activities such as adding pictures, music, videos, content, communicating with other members and shopping. We’ve also extended our e-commerce platform and rewards points system to real-world groups and charities to establish an incentive for members to join the BOOMj network.  Our unique integration of online social network activities with e-commerce also positions us to offer our co-branded store to other social networks and niche portals. These strategic partnerships will generate incremental sales while pushing our brand to the forefront of millions of web users.

We are the only publicly traded social network for Baby Boomers, and the only social network - online store hybrid. We are also the first single source, vertically integrated website that caters to the most sought after demographic, the Baby Boomers, who control two thirds of our country’s wealth. We’ve provided a needed service to Boomers looking for a social space to connect with family, friends, colleagues or meet that special someone. BOOMj is also proud to offer competitively priced brand name products to our user base. While companies will always encounter the unexpected, good management, clear planning and thorough execution can weather a company through the most difficult of times. Our experienced and seasoned management team has the knowledge and the perseverance to lead BOOMj to greatness. BOOMj is well positioned for strong and sustained future growth.

Robert J. McNulty

Founder, Chairman and CEO