BOOMj, Inc. to Present at Southern California Investment Association National Investment Conference

LAS VEGAS--(BUSINESS WIRE)--Robert J. McNulty, Chairman and CEO of BOOMj, Inc. (OTCBB: BOMJ - News), a social network and niche portal with an e-commerce platform for Baby Boomers and Generation Jonsers, will present at the Southern California Investment Association (“SCIA”) this Saturday, April 12, 2008 at the Radisson Hotel in Newport Beach, CA.

SCIA is a comprehensive national alliance of almost 200 member firms consisting of FINRA broker/ dealers, institutional, investment and merchant bankers, investment advisors, analysts, market makers, financial service managers, fund managers, venture capitalist, media and accredited investors from all over the U.S. Over the past 8 years, members of this organization have funded more than $100 million per year as well as supported and assisted hundreds of public companies. BOOMj, Inc. is looking to complete its private placement of $4 million that has an over-allotment allowance of $1 million.

“We’ve done phenomenally well, growing with a modest amount of capital to be the leading social and shopping network for Baby Boomers,” McNulty commented, after announcing BOOMj’s record revenues for the first quarter of 2008. Based on Quantcast.com’s data, an independent web company that tracks online traffic information and rating statistics, BOOMj.com ranks among the top 5,000 Web sites.

BOOMj’s business model is based on the integration of content, advertising and e-commerce. At the center of the business is the ability to create cross-selling opportunities and develop superior economics by driving traffic to the Web site through aggressive e-commerce offering everyday low prices competitive with Amazon.com. Currently, no other social network Web site is using e-commerce as a catalyst to enhance traffic and grow its user base.

Maximizing cross-selling opportunities on various vertical pages, social networks, blogs, and e-commerce sites, BOOMj, Inc. co-brands its e-commerce store to high traffic Web sites and social networks. As of April 3, 2008, BOOMj, Inc. partnered with National Lampoon (AMEX: NLN - News), the most recognized brand in comedy, creating a co-branded e-commerce platform. As such, the BOOMj store will be available across many of National Lampoon’s online platforms, reaching over six million visitors each month, while also making National Lampoon DVDs, books, and merchandise available across BOOMj’s e-commerce platforms. Days later, BOOMj, Inc. announced record sales of approximately $1.3 million also obtaining 2.2 million unique visits and over 5 million page views to www.boomj.com for the first quarter of fiscal 2008.

About BOOMj, Inc.™

BOOMj, Inc.^TM (OTCBB: BOMJ - News) is a leading niche portal with social networking and e-commerce serving Baby Boomers and Generation Jones. BOOMj integrates content, social networking e-commerce and advertising in health, finance, politics, technology, entertainment, travel and lifestyle. For more information regarding the company, please visit http://www.boomj.com.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say BOOMj or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.