BOOMj Store Announces New Beauty Category Offering a Variety of Brands

LAS VEGAS--(BUSINESS WIRE)--BOOMj, Inc., (OTCBB:BOMJ - News) a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over 35, announced today that the BOOMj store will now feature more than 20,000 brand name products in the beauty category including Dolce and Gabbana, Bulgari and Conair. The BOOMj store already offers close to two million brand name products at great values in categories including: books, DVDs, music, cameras, computers, kitchen, electronics, outdoors and wellness and now, beauty.

“We all seek out those brand-name beauty products that will keep us looking and feeling our best, no matter what age we are,” said Wendy Borow-Johnson, President of BOOMj. “Introducing the beauty category in the store on BOOMj.com, allows users to easily purchase products without having to waste time web-surfing for the appropriate product at the best price and also gives users the ability to get tips and tricks on beauty. Everything is available in one place at the tips of their fingers.

The beauty category includes a variety of products from key brands which include: Christian Dior, Chanel, Estee Lauder, Yves Saint Laurent, Lancôme and Conair. Consumers will also be able to find make-up products from Bare Escentuals, Fusion Beauty, Clinique and Bobbi Brown. The BOOMj store now offers numerous fragrances for men and women from brands such as Chanel, Ralph Lauren, DKNY, Prada, Dolce and Gabbana, Burberry and Bulgari in addition to key celebrity fragrances from J Lo, David Beckham, Sean John, Sara Jessica Parker, Elizabeth Taylor and Gwen Stefani among others. Those consumers in search of skin care products will have access to treatments from N.V. Perricone MD., La Prairie, Dr. Brandt, Murad, Sisley and Dermavance.

BOOMj membership is free, and members earn reward points to use towards purchases in the store. To help Brands market their products BOOMj creates brand profiles in its social network allowing consumers to access exclusive offers and new product introductions. Today BOOMj launches brand profiles for Bare Escentuals, Chanel, Perricone and Michael Kors, among others.

“These brand profiles exemplify our commitment to providing the best social shopping experience for our members and building out our integrated community, content, context and commerce online experience,” continued Borow-Johnson.

About BOOMj.com, Inc.

BOOMj.com, Inc.^TM (OTCBB:BOMJ - News) is a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and Generation Jonesers. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.boomj.com.

Safe Harbor Statement:

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