BOOMj Partners with Vidshadow to Provide Video Platform

LAS VEGAS--(BUSINESS WIRE)--BOOMj (OTCBB:BOMJ - News)(www.BOOMj.com), the leading social network for Baby Boomers and Generation Jones, today announced an agreement with Vidshadow, Inc. (Pink Sheets:VSHD - News) (www.Vidshadow.com), one of the Web’s fastest growing online video networks, to integrate their newly enhanced video platform. Content will include fashion news with host Rocco G, workout tips from world renowned trainer John Spencer Ellis, and BOOMj Today which showcases original programming geared towards Baby Boomers’ interests. Vidshadow will also provide advertisers with options for pre-rolls, post rolls and overlay ads that will broadcast during online video segments.

According to eMarketer, over one third of online users are over 40, making baby boomers the fastest growing population online. Advertisers and brand marketers are beginning to recognize the buying power of this demographic. Taking into account that someone turns 50 every 7.5 seconds, this particular online segment will only continue to grow.

“Our demographic was raised on television and as they embrace the internet they are looking for dynamic video centric content,” said BOOMj President Wendy Borow-Johnson. “By harnessing this dynamic medium we will be able to provide our members with the most relevant and targeted entertainment, while attracting marketers and advertisers wanting to reach them.”

“The 40 plus demographic is now one of the most sought after audiences for video web advertisers,” said Vidshadow CEO Jordan D. Hudgens. “BOOMj’s content is specifically tailored to the needs and interests of this demographic. Today advertisers are spending marketing dollars on highly targeted content that engages the end user. Boomers are more likely to make planned purchases because of their higher level of disposable income, responding to programming which focus on their needs and passions.”

BOOMj’s video library will continue to expand as Vidshadow increases its collection of licensed content. Just recently, the company signed content partnerships with Planet X, National Lampoon, Full Turn Media, Julio Cesar Chavez and Soma management among others.

About BOOMj, Inc.

BOOMj, Inc. (OTCBB:BOMJ.OB), www.BOOMj.com, is a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and Generation Joneses. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.BOOMj.com.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say BOOMj or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.

About Vidshadow

Vidshadow, Inc. (Pink Sheets: VSHD) Founded in 2006 by CEO Jordan Hudgens and based in Orange County, CA, Vidshadow, Inc. is one of the Internet’s fastest growing video distribution networks providing solutions to advertisers, content providers, and affiliate web sites. Vidshadow, Inc. offers advanced streaming video technologies for consumers and corporate enterprises to leverage for increased monetization and expanded brand reach. For more information, please visit www.Vidshadow.com.

Forward Looking Statements

Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other factors beyond the Company’s control that could cause actual events and results to differ materially from these statements. These risks include, without limitation, that there can be no assurance that any strategic opportunities will be available to the Company and that any strategic opportunities may only be available on terms not acceptable to the Company. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Vidshadow, Inc. undertakes no obligation to update publicly any forward-looking statements.