BOOMj Inc. Appoints Media Executive Michael Warsinske to the Board of Directors

LAS VEGAS--(BUSINESS WIRE)--BOOMj Inc. (OTCBB:BOMJ - News) (www.boomj.com), a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over age 35, today announces the appointment of Michael Warsinske, CEO and Founder, Warsinske Ventures, an Internet Asset Holding Company with combined annual sales of $25 million, to the Board of Directors.

Mr. Warsinske also currently serves as the CEO of LocalGetaways.com, a local travel online publishing company. “Mike brings a unique background in both internet finance and media sales that is valuable to the BOOMj business in both social networking and e-commerce,” said BOOMj Chairman and CEO Robert McNulty. “BOOMj is poised for the future with its combination of social networking and e-commerce and I am very pleased to be named a Board Director,” stated Mike Warsinske.

Mr. Warsinske has over 25 years of experience in Media Sales. He was the Founder and CEO of Cybereps, an online advertising sales organization that he sold to radio rep firm Interep. (Nasdaq:IREP - News). Additionally, he was the Founder/CEO, Warsinske Communications, a West Coast magazine and broadcast rep firm. Mr. Warsinske was a member of USA Today's advertising sales launch team. Michael started his career on an account management team at Saatchi and Saatchi working on Tylenol. Mr. Warsinske is a Graduate of the University of Oregon, School of Journalism. “Our Board of Directors and Executive Team welcome the addition of Mike to our team and the perspectives, experience and relationships he brings,” concluded Robert McNulty.

About BOOMj Inc.

BOOMj. Inc. (OTCBB:BOMJ - News) www.boomj.com is a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and Generation Jonesers. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.boomj.com.

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