BOOMj Inc. Announces Launch of ''Great Picture!'' Facebook Application

LAS VEGAS--(BUSINESS WIRE)--BOOMj Inc. (OTCBB: BOMJ, (www.BOOMj.com)), a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over the age of 35, has announced the launch of its first social networking application on the Facebook platform. Boomj Inc. partnered with Los Angeles-based Branded Research LLC, (www.brandedresearch.com) for the development and management of the “Great Picture!” campaign.

“The importance of branding and differentiating BOOMj as a social network for Baby Boomers and adults over the age of 35 is key as we expand the opportunities for social and professional networking both with more targeted content and e-commerce,” stated Wendy Borow-Johnson President of BOOMj Inc.

“BOOMj has always recognized the importance of establishing a presence on Facebook, as this opportunity allows them to reach both the older demographic and the 18-25 year olds who in turn introduce BOOMj to their parents,” stated Mike McKay, co-founder and Vice President of Marketing at Branded Research.

Beginning today, the “Great Picture!” application can be found on Facebook’s application directory. The “Great Picture!” application is a photo contest where users can upload their favorite vacation pictures, comment and vote on which ones they like best. The application is tied closely with BOOMj Travel, and prizes will be awarded to the top five finalists, with the grand prize being a weekend getaway to Napa Valley, CA. Users of the application will be encouraged to access BOOMj Travel and the BOOMj store.

“Today’s companies need to have an elastic marketing program that can spread across all platforms. BOOMj recognizes the emotional attachment that occurs when a user engages with a brand in a social environment and offers brands the opportunity to have featured profiles in the social network,” continued McKay.

Moving forward, BOOMj plans on launching additional applications which will tie closely with the targeted content provided, including finance, health and wellness, politics, beauty and fashion, entertainment, and lifestyle. BOOMj has created its own network of expert bloggers and is also looking to utilize the OpenSocial community of networks to push its social marketing initiatives.

BOOMj offers Internet users over the age of 35 focused content and breaking news in health, finance, politics, technology, entertainment and lifestyle integrated with social networking tools and e-commerce shopping. BOOMj membership is free and active members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj’s leadership team has experience in media, retailing and e-commerce and is at the forefront of establishing the premier destination for Baby Boomers and Generation Jones.

About BOOMj.com, Inc.

BOOMj.com, Inc.^TM (OTCBB: BOMJ - News) is a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and Generation Jonesers. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.boomj.com.

About Branded Research

Branded Research is a new kind of interactive marketing agency that provides full service social media marketing and branding campaigns. Based in Los Angeles CA, Branded Research develops social networking applications and social marketing campaigns that effectively drive brand awareness over the internet.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say BOOMj or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.